Advertising Disclosure Policy

Effective Date: January 1, 2023
Last Updated: August 1, 2024

1. Introduction

At ThePositiveReview.com, transparency and ethical responsibility are at the core of our content strategy. We are committed to providing unbiased, well-researched, and expert-driven business reviews, industry insights, and comparative analyses. However, to maintain and continue offering free, high-quality content, we monetize our platform through advertising, sponsored content, and affiliate marketing partnerships.

This Advertising Disclosure Policy explains how we incorporate paid advertisements, sponsored content, and affiliate marketing while maintaining editorial independence and compliance with advertising laws in the United States and globally.

This policy ensures compliance with:
✔ Federal Trade Commission (FTC) Truth-in-Advertising Guidelines (USA)
✔ California Consumer Privacy Act (CCPA)
✔ General Data Protection Regulation (GDPR) (EU)
✔ Children’s Online Privacy Protection Act (COPPA)
✔ CNIL (France's Data Protection Authority) Advertising Regulations
✔ Google Ads & AdSense Program Policies
✔ Network Advertising Initiative (NAI) Opt-Out Standards

By using ThePositiveReview.com, you acknowledge and accept that we may earn revenue through the advertising methods outlined in this policy.

2. Advertising Models Used on Our Website

We monetize our platform through multiple advertising models. Below, we detail each type of advertising, how it works, and how we maintain compliance with regulatory standards.

2.1. Affiliate Links & Commission-Based Partnerships

We participate in several affiliate programs, which means that when you click on certain links on our website and make a purchase, we may earn a commission at no additional cost to you.

These affiliate links are included organically within our content, often within in-depth reviews, comparisons, and recommendations.
Editorial Independence: Our product and service recommendations are based on extensive research and user feedback, and we do not accept payments for positive reviews.
FTC Disclosure: Articles that contain affiliate links will include a clear disclaimer at the beginning of the post stating that we may earn a commission.

We participate in affiliate programs from various companies, including:
✔ Amazon Associates
✔ Awin
✔ ShareASale
✔ Rakuten Advertising
✔ CJ Affiliate (Commission Junction)

How to Identify Affiliate Links on Our Website

Affiliate links may have tracking parameters that indicate a partnership but do not impact the cost of the product for the consumer.
A disclosure statement such as "This page contains affiliate links. We may earn a commission when you purchase through these links." will be included in relevant articles.

2.2. Sponsored Content & Paid Partnerships

Sponsored content is content that a brand or advertiser pays us to publish, which can include:
✅ Sponsored Articles & Reviews
✅ Branded Content (Product Spotlights, Case Studies, etc.)
✅ Native Advertising (In-Article Promotions & Mentions)

How We Handle Sponsored Content:

Full Disclosure: Any sponsored article will have a clear disclaimer stating that it is paid content, ensuring compliance with FTC guidelines.
Authenticity & Integrity: We do not accept sponsorships that require us to promote a product or service dishonestly or misleadingly.
Editorial Control: While sponsors may provide product information, our editorial team has full control over the final content.

Example of Sponsored Content Labeling:

"This article is sponsored by [Brand Name]. ThePositiveReview.com maintains independent opinions and does not provide biased recommendations."

2.3. Display Advertising (Banner & Programmatic Ads)

We use Google Ads (AdSense), native ad networks, and other third-party advertising services to display ads on our website.

✔ Automated, Interest-Based Ads: These ads are tailored based on your browsing behavior using cookies.
✔ Compliant with GDPR & CCPA: Users are given control over their ad preferences, including the ability to opt out of personalized ads.
✔ Advertiser Responsibility: Ads served through Google AdSense and third-party networks must comply with Google's advertising policies and FTC truth-in-advertising standards.

User Control:

You can disable personalized ads by adjusting settings in Google Ads or opting out via Network Advertising Initiative (NAI).
Blocking Certain Ads: If you see an ad that you believe violates our advertising ethics, you can report it to us at info@thepositivereview.com.

3. Regulatory Compliance & Advertising Laws

To ensure compliance with advertising laws in the United States and globally, we adhere to the following:

3.1. FTC Advertising Compliance (USA)

The Federal Trade Commission (FTC) requires that all paid promotions, endorsements, and affiliate relationships be disclosed transparently.

✔ Full Disclosure: Every page that contains affiliate links or paid promotions will include a clear and conspicuous disclosure.
✔ No Deceptive Claims: We do not allow false or misleading advertising.
✔ No Pay-for-Review Scheme: Advertisers cannot buy positive reviews.

3.2. CCPA (California Consumer Privacy Act) Compliance

Under CCPA, California residents have the right to:
✅ Opt out of data collection and targeted advertising
✅ Request deletion of their personal information
✅ Know what data is being collected about them

California residents can manage their privacy preferences by contacting us at info@thepositivereview.com.

3.3. GDPR (General Data Protection Regulation) Compliance (EU)

For users from the European Union, we comply with GDPR regulations, which means:
✔ We do not use advertising cookies without user consent.
✔ Users have the right to delete, modify, or restrict the use of their personal data.
✔ Users can request data access or deletion by contacting us.

3.4. Children’s Online Privacy Protection Act (COPPA) Compliance

We do not knowingly collect advertising data from users under 13 years old, in compliance with COPPA laws in the USA.

4. User Rights & Opt-Out Options

We respect your right to control your ad preferences. You can:
✔ Disable interest-based advertising via Google Ads settings.
✔ Block cookies & tracking scripts through your browser settings.
✔ Use third-party privacy tools (e.g., Ghostery, AdBlock).

For more information on how we handle data, please visit our Privacy Policy.

5. Contact Information

If you have questions about our advertising policies or wish to report a concern, contact us:

📍 Service Address:
1330 Avenue of the Americas, 23rd Floor, New York, NY 10019

📧 Email: info@thepositivereview.com

📞 Contact Person: Ben Chaudes